The Hotlist: Creative, Design & Branding

McDonalds: Manila ‘The Boy Who Loves to Study’ by Leo Burnett

This is a really heart-warming story about a boy who wants to study so he can help his family. This is an example of storytelling at its best and makes a real connection with the McDonald’s audience. The advert really shows the global love that people have for the McDonald’s brand.

#ShareTheLove

The Right Move rebrand by Rightmove

I think the new logo looks great, it’s much more contemporary and the brighter colour palette really stands out. I think it’s really clever how they have made the inverted house symbol represent a heart and their new ‘find your happy’ tagline is really relatable. I think it all links together really nicely to make the brand more human and relatable to new homeowners/renters. Great work by the team at Rightmove!

Rightmove Rebrand

The Clover rebrand by Brand-Opus

I think the rebrand is great and I like how they have kept the same colour pallete but used much brighter colours to make it stand-out and more memorable. The whole image looks really fresh and the new illustrations are lovely; the nature and wildlife all emphasise how natural the product is. I think the new image will really appeal to a wider audience, particularly families with small children. 

 

Clover Rebrand

Google – New driverless car technology company ‘Waymo’

I was really intrigued by the name despite being a little confused as to what it could stand for - the concept behind it is ‘a new way forward in mobility’. The brand is easily associated with Google and I really like the vibrant and modern colour palette. It is clean, fresh and distinct. I think this is a really exciting step forward in technology. However, it will be interesting to hear other people’s thoughts who enjoy the physical skill and process of driving.

Waymo - Google

Land Rover ‘It’s in our DNA’ by Spark 44

“I suppose you want the left turns now?” I love this advert for Land Rover. The concept is clever and it’s interesting how it focuses on the Sat Nav feature rather than the look and feel of the car, as is common in many car adverts. It really emphasizes the ‘adventure’ aspect of the brand. The humour keeps you watching all the way until the end to find out what the brand actually is at the end.

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