Imagine this, you’re in your twenties, or thirties, even forties, and you’ve woken up one day and had this epiphany that the career you’re in isn’t the right one for you. Sound familiar?
I’ll be the first to say this was the case for me, as it is for many others, women especially. I’d finished university with no clue what to do. I graduated with a BA in Journalism and Public Relations but was finding it super difficult to get anyone to take me seriously because of my lack of experience. Ironic isn’t it, how you land an interview and they try and let you down gently as you don’t have enough experience, but the only way you’ll get the experience is if they give you a chance. Yet they don’t want anyone that’s too junior unless it’s an internship, and who has time for an internship?
Everyone should; if this is something you really want, then do it. Six months experience is still six months experience and trust me you’ll be seen more favorably by potential employers. The only way up is to work your way up. This is the best route in to gaining valuable experience, especially in a creative industry where most internships in 2018 are paid in this demographic.
Let’s take millennial women as my prime example. A look at recent data regarding millennial women finds that they are thriving off opportunities unavailable to women before them. An article published by Adweek reported that whether job hunting on social media, balancing career and home life or working on their side hustles, millennial women are bringing a new and unique ethos to the workplace.
In 2016, The Marketing to Women (MW2) conference was held in New York, attended by founders of Redshoe Brand Design, Sam Ellison and Ella Jones, who published a piece called ‘four things marketers need to know about millennial women’. Big read by the way, highly recommended, and for anyone that’s wanting to follow the conference it is being held in New York on the 3rd and 4th of October this year.
The piece stated that millennial women can be full of contradictions. They can be charitable, yet demanding, self-absorbed yet communal, highly social and peer influenced yet they gatekeep intensively – all of which makes it difficult for marketers to create a clear millennial engagement strategy. Though isn’t everyone a walking-talking contradiction at some point in their lives? That’s the beauty of learning from your mistakes and then building and improving upon yourself.
It’s 2018 and women continue to be stereotyped against; according to a report by Campaign, women are judged harshly even by other women for traits that would see a man celebrated. This myth that women are in some way "too ambitious" is part of the fabric of our society. They are either too fat, too greedy, too old, too plain, too clever or care too much. It is a war of attrition, with the underlying message that "not being enough" is an accepted part of the narrative of everyday life. Well it isn’t, because you are enough, and you can do whatever you want to do if you have the drive, determination and tenacity to do it.
My point is that despite historic bias in 2018, a lot of organizations are finding ways to empower women and give them the opportunity to have the flexibility in their working lives to succeed. It is down to us therefore to find the right environment to be able to fully commit to and allow women to be at the forefront of forging creative history, and a bit of graft never hurt anybody.